Top tips in Promoting your WordPress Blog
October 3rd, 2013 by admin | Type: Standard

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Blogs are highly effective when you want to share information. However, no matter how great the contents of your blog are, nobody would benefit from it if people don’t know that your blog exists. So, after setting up your blog in WordPress, it is time for you to promote it to the world.

Is promotion important when it comes to blogging?

It doesn’t really matter if you blog for business or personal purposes, as long as you have a blog; it means that you wish for the contents to be read. And the more readers you have, the better, right? It is not enough to let your blog’s existence spread by word-of-mouth. Sometimes, it is necessary for you to “toot your own horn” so to speak. Probably the best way to promote your blog is to make sure that it comes out on the first page of search results. This means, if a person keys in a related keyword or search phrase into a search engine, your blog is in at least the top ten sites that the search engine will list do. How do you ensure this? You need to catch the attention of the search engine.

There are four areas that you need to target with your SEO efforts

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There are many ways by which you can make the different search engines recognize your blog and website. However, in order to ensure the success of your efforts with as little resources used as possible, you can opt to focus on the following areas first:

  • Hosting – One of the more important proofs that your website’s contents are of good quality is the number of backlinks it has from other websites and blogs. This signals the viewers that other people, reputable ones to boot, trust and rely on what you are posting online. In order for these backlinks to matter, it needs to link to your primary domain. Therefore, it is advisable for you to have your blog hosted on the server under your domain. This is the reason why many knowledgeable bloggers host their blogs in WordPress. This platform generates semantic codes that have web-standard adhering markup. Semantic markup is crucial for good search engine optimization. On top of this benefit, WordPress is extremely user-friendly, with plug-ins and design themes that would make your life so convenient.
  • Keywords – Another crucial factor in ensuring your website and blog’s popularity is the quality of keywords that you use. You need to use those that are of high value. This should be your primary objective even before you start making the contents that you will post on your blog. You need to predict what search words people would use when they search for something that you believe your posts would address. Luckily, there are many tools that you can use in order to find the right keywords. Many of these tools can be used free of charge. Two highly popular examples are Google’s keyword tool and Keyword Discovery. Google’s offering is probably the better option of the two. All you need to do is to look at the stats of the keywords that you think you need to use. Analyze the stats to see how popular the keywords are to assess which ones you can use and which ones you can discard.
  • On-Page SEO – On-page SEO tells the search engines what specific subjects you are featuring on each post or page. After assessing the effective, high-value keywords to use on a post, it is also beneficial to use them in the URL’s file name and directory, the title of the post, the headings, the body of the post, and the text that serves as your hyperlink anchor. This is another reason why WordPress serves as the best host for your blog. Instead of forcing you to show a query search-based looking URL, you can use Permalinks. This enables you to make natural language uniform resource locator or URL. Additionally, WordPress allows for tweaking of Permalink URL, enabling you to eliminate words that have no impact on your SEO and including those that do have an effect.
  • Off-Page SEO – In order to ensure your website’s competitiveness when it comes to searches, it is also important to have quality backlinks. This is known as off-page SEO and should require a lot of attention if you want to promote your blog and website to the fullest. Quality backlinks mean links coming from different sources that are not link farms. It must come from legitimate websites that have quality content of their own. Think other same-field blogs that quote your contents or link to you for further reading. Additionally, the link popularity growth of your site should be gradual. A sudden popularity spike can alert the search engines about some unscrupulous dealings with junk links. The growth must appear unforced and organic.

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